16 Reasons for Choosing an AAAA Advertising Agency

Advertising agencies come in all sizes. There are more than 10,000 of them in the United States, ranging from the gigantic multinational corporations to the small shops that spring up every year, hoping their talents and enterprise will bring them both clients and an opportunity to grow.

Seven hundred and forty of the 10,000 are members of the American Association of Advertising Agencies. They employ 70,000 people, almost half of all advertising agency employees. These 740 agencies create and place more than 80 percent of all the national advertising seen in this country and a large portion of the regional and local work as well.

It seems logical to assume, then, that most national, local and regional advertisers prefer doing business with AAAA agencies.
There must be a reason why they do. In fact, there are several reasons. AAAA Advertising Agencies are:

1. Financially Sound

Prospective members must submit a satisfactory balance sheet with their applications. Once elected to membership, they have access to proprietary and confidential AAAA financial studies, and to the advice and counsel of the AAAA Management Services staff to help them run their agencies in a fiscally sound manner.

2. Established in Business

All members must be in business at least two years; most have been in business well over 20 years and a few for more than 100 years.

3. Respected and Elected by Their Peers

Election to membership includes evaluation of that agency’s reputation by all members in the applicant’s state and contiguous states.

4. Ethical

All members subscribe and must adhere to the AAAA Standards of Practice, including its Creative Code.

5. Knowledgeable

Only member agencies are permitted to use the resources of our Member Information Service. And they do. MIS answers more than 20,000 requests for information every year, based on its extensive files on products, industries, markets, and all aspects of the advertising and marketing business. Through MIS, members have access to more than 350 databases. If the information is out there, MIS can get it. And members can put it to work for their clients.

6. Able To Do Business Internationally

Member agencies can get the information they need in planning and placing international media buys through AAAA’s International Services Division. They can get help in forming affiliations with appropriate foreign agencies to enable their clients to establish a presence overseas. And they can get advice on trade practices and on the economic and political climate of countries where their clients do business.

7. Professionally Trained

AAAA’s Professional Development Division provides extensive training packages for members, from basics for beginners to advanced leadership programs for top-level executives, either in-house or at seminars.

8. Media-Wise

In recent years, the media have been undergoing enormous change. Member agencies keep abreast of these changes through AAAA’s media guides, basic and advanced media seminars, and informal media directors’ meetings around the country. The Media Services group, through its committees, has worked with other industry groups in the standardization of newspaper advertising units and media contracts. Most recently, they have been working on electronic invoicing and an out-of-home ratings system. And they keep an eye on television "clutter" through the annual Commercial Monitoring Report, published in conjunction with the Association of National Advertisers.

Continue to reasons 9 - 16

-- TOP --