16 Reasons (continued)

9. Production-Wise

Broadcast and print production issues raise many questions, even for the most experienced agencies. Our Production Services Group has the answers and supplies them to members. Topics cover the gamut from production procedures to talent payment and union relations to advertising legal affairs. In 1987, this group began the annual Television Production Costs Survey, which has helped clients and agencies become more aware of ways to achieve production cost efficiencies. A similar survey of print production costs was begun in 1989. This group participates with the A.N.A. every three years in the SAG/AFTRA talent union contract negotiations.

10. Committed to Diversity

By the year 2005, at least 40 percent of the American population will be non-white. AAAA member agencies are committed to increasing diversity among their professional employees by recruiting people who understand the needs of a diverse America.

11. Making the Case for the Value of Advertising

AAAA member agencies are committed to promoting the valuable role advertising plays in creating brand loyalty, reducing consumer churn, and improving advertisers' return on investment represented by advertising spending.

12. Fighting Government Attempts to Ban, Tax and Overregulate Advertising

Our Washington office works on both federal and state levels to educate legislators and regulators on advertising’s role in the economy, monitoring adverse legislation, and mobilizing members to fight proposed threats.

13. Everywhere and in Every Size, Large and Small

All of the giant multinational agencies are members of the AAAA. Yet more than 60 percent of our members bill less than $10 million. There’s a member agency of the right size, in the right location to suit any advertiser in the United States.

14. Working in Every Form of Marketing Communications

AAAA member agencies can provide advertising, sales promotion, direct marketing and public relations services for consumer goods clients and for clients in the business-to-business, medical, agricultural, recruitment and yellow pages fields.

15. Producing Advertising That America Knows
and Responds To

Consider the following campaign slogans. All were produced by AAAA member agencies.
Membership Has Its Privileges — American Express
501 Blues — Levi’s
Built for the Human Race — Nissan
Pizza! Pizza! — Little Caesar’s
The car that sells itself — Honda
The right choice — AT&T
We bring good things to life — General Electric
When you care enough to send the very best — Hallmark
The choice of a new generation — Pepsi
Good to the last drop — Maxwell House
We love to fly, and it shows — Delta

16. Moving Goods and Services for Advertisers Large and Small, in Every Conceivable Product Category

From apple juice (Veryfine) to zoos (San Diego Zoo) and everything in between, advertisers come to AAAA agencies for the best service, the best strategic thinking, the best advertising for their brands.

So there you have it. Sixteen very good reasons why you, the advertiser, should look to the AAAA agency for your communications needs.

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