Some agencies pay mere lip service to the marketing function. Not so at Fred Riger Advertising Agency. Because we firmly believe that marketing analysis is the vital first step in the advertising process. It’s the key to developing advertising that really works.

We start by studying your organization, its products and services. Then, we analyze your marketplace, learning all we can about your target audiences and what makes them tick. Frequently, this information comes from existing sources. But often the most critical facts are still to be discovered,
and that’s where market research comes in.

“It costs less to know than it does not to.” That’s how a shrewd observer once described the importance of research. At Fred Riger Advertising Agency, we offer broad research capabilities aimed at uncovering the dimensions of the challenge to be met.

Not only can research identify problems, but it also helps reveal opportunities. It very often guides us to the most compelling attributes of your products and services, as seen by your audience. These selling points give us the building blocks from which to assemble the most effective advertising.

Over the years, we’ve conducted research for many organizations, including General Electric, Lipton Tea, McDonald’s Restaurants, BSB Bank & Trust, Binghamton Press & Sun-Bulletin, At-A-Glance, Universal Instruments, and many others. Like them, you’ll find that your investment in market research is a true bargain. Especially when compared to high-risk alternatives, such as “gut feeling,” trial-and-error, or indecision by committee.