Conveying your message to the right audience, the right number of times, at the lowest possible cost—these are some of the most critical steps in the advertising process! They’re what makes proper media planning both a science and an art.

Through years of experience—working both with media-savvy consumer clients and with business-to-business advertisers selling to markets worldwide—our agency has developed a level of expertise comparable to that of the largest agencies in the business. For nearly twenty years, we worked with McDonald’s Restaurants’ franchise co-ops. One of the media challenges we faced was making sure that every McDonald’s owner-operator received equitable coverage for his advertising dollar. We’re proud that the methodology for equitable coverage, which our Media Department helped to develop, was adopted system-wide and is used today by advertising agencies all over the country!

Take a look at the growing cost of media. Then take a look at our ability to deliver your message to your target audience with maximum efficiency. It’s one of the most compelling reasons why you should consider Fred Riger Advertising Agency to be your communications partner.

On top of these solid marketing and media foundations, we add the creative ideas that help your advertising break through the “clutter,” that jumble of messages to which your audience is subjected each day from a dizzying variety of sources! Whatever your creative need—newspaper, magazine, TV, radio, the Web, outdoor, direct mail, presentations, support literature, displays, etc.—our goal is the same. That is, to shape the kind of message for you that attracts attention, holds interest, and builds preference. The right creative message means the right look, the right sound, the right feel…all aimed at the right people. Produced with skill and accuracy. On time. And within budget.

How to say it is what the creative function is all about. It’s what makes your audience stop, look, listen, remember. And act!