“Perception is all there is,” as Tom Peters has so aptly said. In today’s society, public opinion can make you. Or break you.

“Good performance, publicly appreciated” is the best definition of “public relations” we’ve ever heard! Today, good performance by your organization is a must. But, by itself, it’s not enough. Your good performance must be known by your audience. And remembered by them.

We provide a variety of public relations services to our clients. Product publicity. Internal communications. Special events. Investor relations. Public affairs. Community relations. Using these tools, and many more, we can help you achieve the kind of public appreciation which your organization’s performance deserves.

Many of the largest firms in our area rely on us for public relations expertise. Additionally, at both the state and national level, we’ve served numerous clients who’ve needed a right arm in south-central New York: Medical Society of the State of New York, SCM Corp., Stanley Home Products, Conrail, BlueCross BlueShield, Ciba, Philip Morris, and others. In addition, world-class public relations agencies which use our firm for field network assignments include Ruder Finn, and Manning, Selvage and Lee.

The story-telling tools of the digital era—multimedia presentations, CD-ROMs, DVDs, the Internet, online advertising and polling, Webcasts, e-mail marketing, interactive kiosks, mobile computing and messaging, and so many more—are broadening the reach of the communicator and spawning new business channels. (While creating so many more consumer choices for entertainment, for information, for purchasing, and for feedback, too!) At Fred Riger Advertising, we’re constantly building our capabilities in the New Media realm, as well as expanding our understanding of how to make the New Economy work in practical ways for our clients. Through it all, we stay focused on what really counts most: your organization’s goals and plans; working with the fundamentals of marketing, of media, of creative, so as to blend the best of the traditional and non-traditional approaches for the advertiser.