Advertising agencies love awards competitions. Maybe because it's a validation of our creativity. Or perhaps vindication for an idea or technique. Whatever the reason, we like to know that our peers think our work is attractive, interesting, unique and creative. Yet the road to creative success is paved with many ads. And while every effort may not win an award, every effort certainly can be effective. So, although we're proud of our award-winning work, we're also proud of all the other ads, commercials, brochures, sell sheets, product catalogs, videos, newsletters, and publicity that got the job done successfully.

Numero Uno
Since the Binghamton Ad Club initiated its Genesis Awards, we've won more than our share. Some of our first place finishes have come in the categories of Sales Promotion, Newspaper Campaign, Consumer Magazine, TV Campaign, Radio Campaign, Direct Mail, Public Relations, Product Brochure and Potpourri.

Top ten finishes
We particularly enjoy recognition that’s based on results. Over the past several years, the Agency has received nearly two dozen Advertising Achievement and Top Ten Readership Awards from various business-to-business publications. These awards are presented for ads that have attained top recall scores in the publishers' surveys of their readers.

Best of the Rest
In addition, we've received recognition in some special areas, including two national Telly Awards for TV Production, a Certificate of Merit for the Creative Use of Recycled Paper, a Best Bets Award from McDonald's Corporation for Local Store Marketing/Public Relations, an Award of Excellence for Annual Report Design, and many others.

Consistency Counts
In this business, you're only as good as your last ad. Whether it's awards for creativity or helping our clients succeed in the marketplace, Riger Advertising has a proven track record that keeps growing stronger every year.