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Broome-Tioga BOCES
Our client felt that the public perception of BOCES needed
a boost. Although the organization enjoyed outstanding name
recognition, research showed many did not understand the full
scope of services provided. So our goal was to enhance awareness
for the role BOCES plays in enriching the lives of not just
students, but educators and those already at work in the community.
A letterbox technique allowed us to combine brief, frank
testimonials with key phrases and images "re-purposed"
from previous messages. A simple chair—recalling BOCES'
core educational "roots"—added interest to
the live action, and provided a common thread from presenter
to presenter.
The result was a fast-paced, 30-second spot that covers a
lot of ground, offers continuity to previous spots, and yet
takes our established, "So much more!" theme to
a new level.
View
the :30 BOCES television spot—Low bandwidth; 528K
View
the :30 BOCES television spot—High bandwidth; 1.9MB
(Requires QuickTime® plug-in. There may be a short delay
as the spot begins to download).
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