|
Marketing designed to target women:
ESSA “Topix”
 With women making 80% of all financial decisions in today's American family — and set to control 60% of the wealth in the US by 2010 — ESSA and Riger devised “Topix for women” to actively address the concerns, preferences and needs of its female clientele.
Through events such as “brown bag” lunch seminars and special in-branch promotions, ESSA is spotlighting identity theft, breast and skin cancer awareness, retirement planning, heart health and other topics of particular interest to women.
Response has been great, starting with the first brown bag event, which required a second scheduling to handle the attendance, and even received feature media coverage.
Back to Cool Stuff page.
|
Article about the first ESSA “Topix” seminar, which appeared in the 