Ken Wilson Chevrolet “Total Lot Clearance”

Challenged by Chevrolet to hit an ambitious goal within just weeks, Ken Wilson needed to generate excitement...and sales!

Riger devised the "Total Lot Clearance" sale, writing radio spots cut by Ken Wilson, and writing and producing this promotional television spot. The goal: use strong graphics and strong sound to promote solid savings — while protecting the dealership's long-standing, high quality image.

In addition to producing the spots, Riger also placed the radio and television (affiliate and cable) in the Binghamton market.

View :30 “Total Lot Clearance” — Low bandwidth; 1.2MB
View :30 “Total Lot Clearance” — High bandwidth; 3.6MB

(Requires QuickTime® plug-in. There may be a short delay as the spot begins to download).

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