SMC Capabilities Brochures

SMC defines, designs, builds and installs technical furniture for mission-critical applications, helping to provide information when and where it is needed, and helping to keep the customer in control of that information.
Riger’s mission was to develop literature that explained SMC’s products in terms of the customer’s own facility, where the product will be located, and the facility’s space and function, both present and future. Riger created companion brochures for two SMC product lines — Consoles and Cabinets — using a sequence of spreads to reflect both facility “build-out” and the various options available from technical and ergonomic perspectives. SMC adopted this same “stepped graphic” approach for its Web site.

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