UHS Cancer Campaign Signage

With the theme, “Choose A Cancer Center as if your life depends on it,” United Health Services sought to highlight its accreditation as an Outstanding Cancer Center by the American College of Surgeons' “Commission on Cancer.” Riger prepared a wide variety of support materials, from print ads to 4-foot-wide circular window signs and 12-foot-tall lobby banners.

Print placement included a series of circular ads designed to appear on facing pages of a newspaper, with the simple headlines “Fighter,” “Believer,” and “Survivor.” On the following page, a larger ad would tout the regional medical center's cancer-fighting credentials.

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