UHS “One Baby” Maternity Campaign

United Health Services sought Riger's help in branding their new and comprehensive campaign directed at new moms. With the massive amount of resources, technology and staff this regional health care center was directing at their maternity services, combined with a reputation for excellent pre- and post-natal care, the campaign theme was almost a natural:

“One baby at a time... Yours!”

This large and ongoing campaign included a broad array of materials, including not just print, broadcast and outdoor, but baby shower invitations, posters, brochures, gift and memento cards for new moms, and even emblem designs for babies' “onesy” pajamas.

All materials used a styling and color palette designed to successfully distinguish the maternity campaign within the marketplace, and yet adhere to the broader points of UHS marketing's look and feel.

Click for a closer look at a UHS "One Baby " newspaper ad.

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