The mystery solved!

Congratulations to Alan Hertel from NYSEG for correctly identifying our four branding icons as Tony the Tiger, the Pillsbury Dough Boy, Speedy (of Alka Seltzer fame), and Mr. Clean.

This contest and the previous version (featuring the Morton Salt Girl, the Jolly Green Giant, Elsie the Cow and Ronald McDonald) were interesting exercises in brand recognition. Despite our intentional "blurring," it didn't take long for the colors and shapes of the images to make the right connections for many people -- and for the companies who invest so much in these brand icons. The thought that goes into the design—and the budgets that go into properly positioning and exposing them within the marketplace—are efforts and money well spent.

Stop back soon to see what we're cooking up next! If you'd like to forward comments about Lighter Fare, or anything else on Riger.com, please feel to do so, using the short form to the left.

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