CFCU Mortgage Connection Online Tour

Our goal was to develop a concise and effective “canned” presentation promoting the benefits and advantages of CFCU’s online mortgage application process to the real estate community and Credit Union members.

After discussing the merits of several presentation options, Riger recommended a web-based, self-playing Flash movie. The virtual tour was designed to be a tutorial demonstrating the functionality and features of this new service, especially the speed and ease of completing a mortgage application online. A true graphical representation was presented through actual screen shots, while a thorough explanation of utilities, features and benefits was communicated.

By developing a self-run, virtual tour, the Credit Union ensured a complete and consistent introduction of the Mortgage Connection service each and every time it was viewed. And being web-based, it offered flexibility, as well as easy accessibility anytime and anywhere.