ESSA iNews HTML E-Mail Program

ESSA Bank & Trust began publishing an HTML newsletter for all the right reasons: in a competitive market brimming with financial advertising, it provides a clutter-free path to their customers; it delivers easy-to-scan information to their high proportion of busy commuting clients; and it allows them to reinforce the customer loyalty so important to its success.

Customers are urged to sign up right from ESSA's home page, and via in-branch reminders. Whenever possible, the newsletter also acts as campaign support for the latest promotion. Covering issues such as privacy, Internet scams, and identity theft, "iNews from ESSA" serves as an instant contact vehicle for time-critical information.

With all these things going for it, it's easy to see why so few ESSA customers "opt out" of receiving the newsletter. For the rest, "iNews from ESSA" is further proof they've found "the right way to bank."