Partners Trust Web Site and E-Newsletter

Riger-designed, -built and -maintained, the Partners Trust Bank website had to incorporate the best of the pre-merger banks' sites while branding the new institution clearly and consistently. The site features a Keep-Me-Informed option with which we have developed an opt-in subscription list for the bank. This allows the bank to "speak" to its customers all across Central Upstate New York on a regular basis via Partners Online News, a monthly e-newsletter that Riger writes, produces and distributes to more than 9,000 customers.