PTC Pro/Engineer Wildfire HTML E-Mail

When we met up with Parametric Technology Corporation (PTC), a provider of product development software solutions, it was at a machine tool trade show in Charlotte, North Carolina. The conversation quickly centered on PTC's need to use marketing communications to connect with its customers. Riger proposed an e-newsletter that would speak to engineers in the space where they spend so much of their time--the web. Our team created and produced the first issue of the PTC e-newsletter and a newsletter template delivered as optimized HTML source code. The PTC team now "fills in" each edition of the newsletter with new content, keeping the conversation going with their engineer customers.