Riger Info
   

Advertising Your Business
New series! Start with “How to Measure Results,” then follow the links to other Riger Knowledge Base topics of interest to every advertiser.

 

Staff Profiles
Read about the people on the Riger team. Click on a Riger-ite for an official bio.

Client List Capabilities Credentials Privacy
E-mail Us Directions Reference Gallery

About Riger
In business since 1950, Riger is the oldest and largest business of its kind in South-Central New York State. With a staff of fifteen, we are a multi-service marketing communications agency, encompassing marketing, public relations, research, media services, graphics, sales promotion, special events, video and print production, direct mail, multimedia presentations, and many other specializations. We serve a variety of industrial, business-to-business, financial, health care and consumer-oriented accounts.

When you study our roster of clients, you'll find many who've been with us a long while—and some who've been with us for most of our five-plus decades! Quite a few of these customers first came to us with a single project that eventually blossomed into an ongoing agency/client relationship.

Riger is a member of the American Association of Advertising Agencies. Of some 13,000 ad agencies in the U.S., not quite five percent are AAAA members. Government relations, agency management know-how and a vast marketing case history library are just some of the benefits of AAAA membership which accrue to our clients.

Riger's affiliation with the AAAA and similar resources offers our clients added value. If you like our database of know-how articles and our case studies, you'll appreciate that we can also access for you the complete American Association of Advertising Agencies (AAAA) Reference Library, a compendium of current case studies available only to AAAA members. It's a resource we tap time and time again to research best practices in marketing communications on behalf of our clients' diverse needs.

Our staff members also belong to the Business Marketing Association, the Public Relations Society of America, and have taught related courses at Binghamton University, Broome Community College and the Board of Cooperative Educational Services (BOCES).

For more about Riger, visit our "How We Work" section for a streaming presentation and Gallery of our work (high-speed access required). You can also read our on-line brochure and read the Riger FAQ, or view/download the Riger Fact Sheet in pdf format.

You can also read a profile of the ageny's founder, Fred Riger, who in 2008 was was recognized posthumously for Special Achievement by the Southern Tier Broadcasters Association.

Or visit our "Cool Stuff" section to see some of our recent creative.

Learn more about us in Jon Davis's reflections on Riger Advertising's 50th Anniversary.

 

Get Interactive!
We've put together a gallery of Riger-designed interactive projects— Web sites, CDs, Flash presentations and more—each designed to meet a different kind of marketing or communications challenge.
 

 

Taking the mystery out of mystery shopping
Riger's Jamie Knudsen points out some of the realities of a job that's often “too good to be true.”

The Riger Web Project Start-Up
Q & A

Steve Johnson, Riger vice president for client services, put together a comprehensive "Where to start" marketing brief for anyone thinking about building a Web site (or a site "make-over"). Preview it here!

 

Riger "Knowledge Base"
Articles and information on design, media, marketing/strategy, research, PR and new media, mostly written by us for our clients and associates. Read them on-line or download printable .pdf files.
 

What we like
A motley assortment of sites, articles and ephemera that piques our interest —and may pique yours as well.

 

MISSION STATEMENT

We are a marketing communications company.
. . .
We seek to be the
first-choice provider of
responsive, creative, effective business solutions by:

...Satisfying the wants
and needs of our clients
with a customer-oriented staff
continually working to improve creativity and quality
in all our work;

...Nurturing mutually
beneficial, profitable, long-term relationships with a
diversified group of clients;

...And fostering an
employee-friendly organization
where respect, teamwork,
integrity and professionalism
are guiding principles in all
our dealings both inside and
outside the organization.

Why choose an AAAA
Advertising Agency?