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About Riger
In business since 1950, Riger is the
oldest and largest business of its kind in South-Central New
York State. With a staff of fifteen, we are a multi-service
marketing communications agency, encompassing marketing, public
relations, research, media services, graphics, sales promotion,
special events, video and print production, direct mail, multimedia
presentations, and many other specializations. We serve a
variety of industrial, business-to-business, financial, health
care and consumer-oriented accounts.
When you study our roster of clients,
you'll find many who've been with us a long whileand
some who've been with us for most of our five-plus decades!
Quite a few of these customers first came to us with a single
project that eventually blossomed into an ongoing agency/client
relationship.
Riger is a member of the American Association
of Advertising Agencies. Of some 13,000 ad agencies in the
U.S., not quite five percent are AAAA members. Government
relations, agency management know-how and a vast marketing
case history library are just some of the benefits of AAAA
membership which accrue to our clients.
Riger's affiliation with the AAAA and similar resources offers
our clients added value. If you like our database of know-how
articles and our case studies, you'll appreciate that we can
also access for you the complete American Association of Advertising
Agencies (AAAA) Reference Library, a compendium of current
case studies available only to AAAA members. It's a resource
we tap time and time again to research best practices in marketing
communications on behalf of our clients' diverse needs.
Our staff members also belong to the Business Marketing Association,
the Public Relations Society of America, and have taught related
courses at Binghamton University, Broome Community College
and the Board of Cooperative Educational Services (BOCES).
For more about Riger, visit our "How
We Work" section for a streaming presentation and
Gallery of our work (high-speed access required). You can
also read our on-line brochure
and read the Riger
FAQ, or view/download the Riger Fact Sheet in pdf format.
You can also read a profile of the ageny's founder, Fred Riger, who in 2008 was was recognized posthumously for Special Achievement by the Southern Tier Broadcasters Association.
Or visit our "Cool Stuff"
section to see some of our recent creative.
Learn
more about us in Jon Davis's reflections
on Riger Advertising's 50th Anniversary.
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