Advertising:

The Riger FAQ

Advertising Your Business: How to Measure Results (Fall '07)

Where Do Budgets Come From? (Winter 2005)

Guest Viewpoint: Protecting your Writing, Art and Music
...by Mark Levy, Salzman & Levy

Checklist for Brand Equity (from Public Relations Journal)

Balancing Risks (Fall '96)
...The Key to Innovative Advertising

Trademarks vs. Register Marks (Fall '96)

Test Your Slogan Savvy (Fall '96)

Ready, Set, Shoot! (Fall '98)
...Effective TV and Video Production

Getting the Most for Your TV Production Dollar (Spring '95)

Your Brand is Your Future (Winter 2000)

Case History: “1% or Less” Campaign (Spring 2001)

Can You Have Too Many Sales Leads? (Winter '93

The Language of Advertising:
   The Great Motivators in Copywriting (Fall '96)
   Persuasion Starts with a Good Headline (Fall '95)
   How to Communicate Effectively (Summer '92)
   Top 10 Power Words You Should Use in Your Advertising
    (Winter '99)
   Creativity—Can it Affect Readership? (Fall '93)