Where the Smart Ad Dollar Goes in a Difficult Economy

Do More With Less Tip #1:
Market Share "On Sale" Now

Many businesspeople are reluctant to invest in their marketing communications programs when economic times are tough.

But really smart advertisers recognize this is precisely the time when they can get an edge on their competitors.

Distilling decades of research on trends in market share among various business sectors, American Business Media (The Association of Business Information Companies) concluded:

"Advertising aggressively in a recession can not only boost sales and market shares, it can also:

• "open a lead on more timid competition

• "skillfully reposition a product to take advantage of new purchasing concerns

• "give the image of corporate stability within a chaotic business environment

• "give an advertiser the chance to dominate the advertising media."

Some advertisers have tripled — even quintupled — the sales advantage over their direct competitors! Download this Powerpoint presentation to learn more.

Do More With Less Tip #2:
Find Out How to Stretch Broadcast Dollars Further...for Free!!!

Does the dollar you invest in TV and radio advertising deliver the audience you thought you were paying for? A Riger Media (Post-Buy) Analysis examines the broadcast stations and programs you bought, the dollars you spent, and measures them against actual ratings to determine how much of your target audience you actually reached, how many times. It helps make sure you're getting the most for your money. If certain media are underperforming, it also gives you negotiating leverage on your next campaign!

Best of all, our Post-Buy Analysis is free!!!

Click here to learn more (including case histories of actual efficiencies revealed by Post-Buy Analysis).

Note: Some geographical limitations may apply.

Do More With Less Tip #3:
What Part of Our "Bundle" Would Help You Most?

There are numerous capabilities within Riger's "bundle" of services. But not every client needs them all. That's why we make our array of services available on an a la carte basis. For example, you might only need writing, but not the other services you would expect in an advertising agency "package." Or you might have the writing covered and need only project management, graphic design, or print coordination. Perhaps you might want media buying assistance, but not need help with the creative end of your advertising campaign. You might want a "second opinion" on your existing video script from the standpoint of minimizing cost, or "adding theatre," or both. We can and do "split out" these and other parts of our menu according to client need.

For more information on Riger "unbundled," contact Mark Bandurchin, Vice President - Creative Services, 607-723-7441, ext. 304.

And, of course, it always makes our day when we meet a client who does need help in many service categories. Download our Fact Sheet to learn more.

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