Advertising Your Business: Change Behavior to Improve Customer Service (Fall '07)

Taking the Mystery Out of Mystery Shopping ...by Jamie Knudsen (Winter '07)

The Guerilla Marketer's 10-Round Ammo Clip ...by Peter Cronk (Summer '06)

Delivering Great Customer Service: Our Seminar Notebook (Winter '06)

Perspectives on Web Marketing: The End User Still Steers the Ship
(Spring '05)

Customer Service: Building Bridges Instead of Walls (Winter '05)

The In-Store Experience: Killer Opportunity for Competitive Advantage (Winter '05)

What Can a Little Guy Do Up Against Wal-Mart? (Winter '05)

Getting Back to Retail Basics (Winter '05)

Changing Times are Redefining the “Right” Demographics (Winter '05)