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Media:

Advertising Your Business: In-person Communication Still counts (big time) in today's “wired” world! (Fall '07)

Advertising Your Business: “80-20 Rule” Strikes again (Fall '07)

Changing Times are Redefining the “Right” Demographics (Winter '05)

Decoding the Television Rating System (Fall '97)

Networks Battle with the Internet and Cable for Viewers (Fall '97)

The New Media: Multimedia (Spring/Summer '96)
   New Media: CD-ROM
   New Media: Information Kiosks
   New Media: Interactive TV
   New Media: Online Services
   New Media: The Internet

Guest Viewpoint: Searching for the Cyberworld El Dorado
...by E-base's Marvin Nolan Moore (Spring 2001)

Spotlight on...
   Newspapers (Spring '95)
   Radio (Fall '93)
   Outdoor Media (Winter '93)
   Ad Specialties (Spring 2001)
   Direct Mail (Fall '97)
   Television (Summer '01)

The Electronic Supermarket and Beyond (Winter '93)

America 2023 (Fall '98)

Multimedia Storytelling (Spring 2001)

Web Companies Turn to “Old Media” for Attention
(Winter 2000)

For More Effective Media...
   Developing an Effective Media Plan (Spring '95)
   Understanding Reach and Frequency (Summer '92)
   Business-to-Business Media Solutions (Summer '92)
   How Much Repetition and When? (Winter '93)
   Ad Frequency Has its Advantages (Winter '99)