Public Relations Know-how at Riger Advertising

People
Of the fourteen full-time staff at Fred Riger Advertising Agency, these three professionals are involved in the bulk of our clients’ public relations requirements:

Peter Cronk – 31 years in the business; p.r. experience for business-to-business, health care, financial and consumer clients; Accredited by the Public Relations Society of America; Past President (1986–87) and Outstanding Member (1991), Public Relations Society of the Southern Tier; Adjunct Faculty for Public Relations, Binghamton University (State University of New York at Binghamton, 1977–81).

Mark Bandurchin – 25 years in the business; p.r. experience for business-to-business, health care, financial and consumer clients; Past President (1989–90), Public Relations Society of the Southern Tier; Adjunct Faculty for Advertising, Binghamton University (State University of New York at Binghamton, 1982–92).

Steve Johnson – 16 years in the business; p.r. experience in business-to-business, financial, healthcare and consumer clients; past Education Chairman, Public Relations Society of the Southern Tier (1992).

Proficiencies
 - product publicity
 - press relations
 - press kits
 - special events
 - editorial briefings/visits
 - newsletters
 - employee relations
 - community relations
 - opinion research
 - speech writing
 - speaker training
 - plus the full-menu of marketing communications capabilities

Alliances with top public relations agencies
For over 30 years, Fred Riger Advertising has been the upstate New York affiliate of Ruder-Finn, the largest independent public relations firm in the country. Headquartered in New York City, the Ruder-Finn worldwide network of independent p.r. agencies affords international communications reach to regional and local business entities which may not have thought they had access to these kinds of capabilities. Through Ruder-Finn, the Riger Agency has had the opportunity to perform public relations assignments for large concerns such as Philip Morris, Smith-Corona, Potter Paints, Conrail and the American Society of Heating, Refrigeration and Air Conditioning Engineers.

The Riger Agency has also performed affiliate assignments for Manning, Selvage and Lee, another large respected firm on the national p.r. scene.

Case Histories:
Solving problems in a variety of public relations disciplines

#1: Surprising an All-American band member
For McDonald’s Restaurants

#2: Helping to take a company "public"
For Binghamton Savings Bank

#3: Balancing industry’s need for packaging with
environmental concerns
For F.N. Burt Company

#4: Winning government and foundation support for the electronics packaging infrastructure
For the Integrated Electronics Engineering Consortium

Why Riger?
Ask to see our portfolios of publicity samples for a wide variety of business and publishing categories. Also take a look at the article, "How the public relations counselor serves management."

Contact: Mark Bandurchin Vice President, Fred Riger Advertising Agency, Inc. 607-723-7441

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