Knowledge Base
Where to start
 
Beginning a Web project -- or revising a current one -- requires answering a host of questions not just about what you're looking for in a site, but about its role in your business, and even the future of your business as a whole.

Here's a preview of Riger VP for Client Relations Steve Johnson's Web Project Start-Up Q & A, a great place to start planning. If you're interested in learning more, please contact us via our Request Info page.		  

When it comes to Web Marketing...

...we encourage you to Ask Us first for help. Riger's expertise lies in helping you integrate the new media into your overall marketing thinking and planning. Only after fully diagnosing your particular situation do we begin to make specific recommendations about your Web site, Web advertising, e-mail marketing, etc. No canned answers. No one-size-fits-all solutions.

Our Web Project Start-Up Q & A helps you ask and answer important questions like:

Your company's marketing communications:

  • How do you currently communicate with customers?

  • How do they communicate with you? With one another?

  • How might new media add true value to your product/service?

Your inquiry fulfillment process:

  • How do you handle "offline" inquiries/orders? Online?

  • How do you fulfill these inquiries?

Your Web goals:

  • What is your Web site's primary purpose... Loyalty? Sales? Conversation starter?

  • What type of visitors do you want to attract?

  • What are the interests, goals, and motivations of each type of visitor?

Maintaining and marketing the site:

  • Who is responsible for "weeding and watering" the site?

  • How do you market the site (i.e., drive traffic to it)?

  • What affiliates, allies, vendors or customers might be good candidates for reciprocal links or other forms of collaboration where your interests intersect?

Functionality:

  • Is your current online presence brand-building? Brand-draining? Brand-neutral?

  • What's important to customers: Information only? Downloading spec sheets? Technical forum? Online purchasing?

  • How is your site served/hosted?

These are just a few sample questions from our "Web Project Start-Up Q & A." For your own "audit," call 607-723-7441, or e-mail us.

Related topics:

Whether your next project includes New Media or more traditional components, read about how smart market research is a great place to begin our article "Making Successful Decisions."

More tips are available in our article "Market Research—Is it really necessary?"

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