When not attending to the thousands of details it takes to raise two young children, Paula is attending to the thousands of details it takes to properly place directory advertising in hundreds of telephone books around New York State.

One of her primary duties at Riger Advertising is to coordinate the placement of directory advertising for our client, New York State Electric and Gas Corporation. That means making sure NYSEG's important yellow- and white-page hotline numbers are accurately placed in over 100 directories throughout the state. As you can imagine, attention to detail and accuracy are critical in this endeavor.

In addition to contracting with publishers for space and proofing listings, Paula must be aware of directory closing dates, publishing dates, and all changes among the directories, whether it's the merging of existing directories or the creation of new ones.

Along with coordinating directory advertising, Paula also assists with other media matters. Her responsibilities include broadcast billing (verifying flight schedules and making sure all invoices are remitted on time); gathering media kits, rates and other information on business-to-business media; and organizing information for competitive analysis, meetings and presentations. Paula works as an account assistant for a number of clients as well.

Paula came to Riger Advertising from BSB Bank & Trust, where she worked as a pension counselor. She also served as commercial credit clerk for the bank. Paula is a graduate of Binghamton University with a degree in liberal arts and concentration in graphic design.

In her spare time, when not tooling the kids around town, Paula enjoys reading a good book, or trying out a new recipe.

pjohnson@riger.com

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